Familiar, Isn't It?

The hype, the buzz, the feeling that you’re missing out—we’ve seen this movie before. For the past 30 years, every transformational technology has had its moment of chaos.

The good news? We have the playbook.

The Full Story:
From Parody to Performance.

The Throwbacks

Some things — like tech hype — never change. We recreated a few classic, iconic commercials from the dot-com era to put the current conversation around Generative AI into a familiar (and sometimes weird) perspective. Enjoy the trip down memory lane.

"Generative AI" Parody

It’s 2025. Or is it? A familiar conversation about the next big thing in tech that poses one simple, often overlooked question.

"Cool" Parody

The most expensive word in business might just be “cool.” A witty look at the classic debate between a trendy new idea and the reality of the bottom line.

COMING 10/16

The final stage of any tech hype cycle is turning talk into a reality. But reality can be messy, unpredictable, and… a little weird.

The Reality

Ready to go deeper? These videos move past the parody to showcase the real substance. Explore our approach to the data foundations, technical architecture, and value-driven strategy that make enterprise AI successful.

The GenAI Teaser
aka "Find The Signal"

The AI conversation is full of noise, making it difficult for leaders to find a clear path. Here is our 54-second take on the challenge of finding the signal.

The Technical Architecture
Deep Dive

Success in AI isn’t about the latest tool; it’s about proper engineering. This video looks at the data foundations and architecture required to deliver real business value.

Google Agentspace &
Value Delivery

From Google’s new Agentspace to full-stack custom solutions, we deliver tangible results. See our value-driven approach on the Google Cloud platform.

Why We're the Signal in the Noise.

Unmatched Experience

We’ve guided enterprises through every major tech wave of the past 30 years. Our focus is always on the business outcome, not the buzzwords.

Elite Skills

Our leadership team-built Maven Wave into one of the most successful Google Cloud partners in North America. We have the elite engineering and data talent to deliver that same success in the AI era.

Strategic Partnerships

Our deep partnerships with Google Cloud and leading AI startups like Lazarus AI mean we build the right solution for you—better, faster, and more cost-effectively.

Ready for the Real Conversation?

Schedule Your AI Strategy Session

This isn’t a sales call. It’s a 30-minute working session with our experts to help you separate the hype from reality in your own organization. No obligation, no pressure.

Let's Talk.

At Revel Labs, we work closely with our clients, acting as a true extension of their team with one goal in mind: deliver business outcomes. We look forward to exploring in more detail how we can collaborate to bring your vision to life.

Chad Wanless,
CEO and Co-Founder

Revel Labs LLC
(312) 529-0508
[email protected]

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